The shopping pass: a way to make the most of the shops

 The shopping pass is an effective and interesting method to optimize your purchases by benefiting from specific advantages from different points of sale and brands. This concept, open to all, allows consumers to optimize their shopping experience by obtaining discounts and other key benefits. In this article, find out how the shopping pass works and how to take advantage of its advantages to make significant savings on your purchases.

Using the shopping pass to buy at a lower cost

Various advantages are offered by using the shopping pass at partner points of sale, including:

• Exclusive discounts , granted thanks to the presentation of the shopping pass;
• Early access to special offers limited in time or quantity, or even private sales reserved for members;
• Free gifts , often in the form of additional products or services such as alterations or home delivery.

How to get a shopping pass?

Generally, you just need to join a shopping pass network or program offered by a brand or group of businesses to benefit from the associated advantages. There are several types of shopping passes:

1. The loyalty card , offered by a particular brand;
2. The multi-brand pass , allowing you to obtain advantages from several partner businesses;
3. The discount voucher , providing an advantage on the price for a specific purchase or a specific period.

These passes can be in physical form (plastic card, paper coupon) or dematerialized – with a scannable bar code for example. It is important to carefully check the validity period of the pass, as well as the conditions of use.

Benefit from advantages at local brands

All types of businesses can participate in a shopping pass program: national brands, franchises and even small independent retailers. Membership in such a network can allow stores to boost their customer base, by encouraging shopping pass holders to come and make their purchases with them. By responding to this proactive approach from local merchants, you support their activity while benefiting from advantages.

Shopping pass offers in supermarkets

Many brands, particularly those operating nationally, offer loyalty cards with a points system that can be accumulated and used to obtain discounts or access free services. These offers aim to build customer loyalty by regularly rewarding them during their purchases.

The shopping pass with specialized brands

Certain specialized chains, such as those dedicated to fashion, beauty or homeware, also offer exclusive advantages for shopping pass holders. In this context, it is possible that these brands collaborate with other traders in the same sector to guarantee a varied and attractive offer.

Take advantage of the shopping pass on a daily basis

To make the most of the benefits of the shopping pass when shopping, keep the following tips in mind:

• Keep yourself informed : regularly check your mailbox or customer area so as not to miss special offers and private sales reserved for members;
• Make your group purchases : combine several brands offering a shopping pass to optimize your financial benefits;
• Share with your loved ones : certain passes allow your friends or family to benefit from its advantages. Enjoy!

Good to know: combine the benefits of different programs

It is not uncommon for a consumer to sign up for several shopping pass programs to diversify their benefits and take advantage of different promotional offers. Pay attention to the conditions of use of each program and do not hesitate to unsubscribe if you no longer plan to use a brand.

The digital shopping pass: towards more ecological shopping

With the growing evolution of digital technologies, the e-commerce market and the tendency for businesses to develop their online offerings, it is clear that dematerialized media have a significant impact on the way we consume. For this reason, many brands are now seeking to offer eco-responsible solutions in order to reduce their environmental footprint. In this context, the digital shopping pass, integrated into your smartphone or into an online customer account, can be an excellent alternative to plastic cards or other paper coupons .

In conclusion, the shopping pass is an ideal solution for increasing your purchasing power while benefiting from specific advantages from various merchants and brands. It also helps strengthen links between consumers and local merchants, by encouraging consumption at points of sale that are members of the shopping pass network. So, adopting the shopping pass means choosing a win-win approach for both customers and merchants!